Launch of AQU Synergy Portfolio

Launch of AQU Synergy Portfolio

40 years of development to be consolidated in a new brand

MMC First Process standardises and unifies all its products under a single brand name
“Our whole range of seafood handling and processing products is being drawn together under the single brand name AQU Synergy Portfolio.  AQU comes from AQUATIC, the blanket term for everything that is living in or connected with water,” says Marketing Director Per Helge Devold in MMC First Process.

Creative coastal people
Behind the 40-year success story that is today’s MMC First Process lies generations of creation and innovation by the industrious, creative people along the coast. Progressive development of equipment and technology has led to world-class final products and impressive financial results. 

“There have been many companies and synergy-seeking combinations of businesses  over these 40 years, but each step forward has been the result of the creative drive and enthusiasm of the founders and employees in these firms. The story is about people, and the experts who have striven continually to improve the efficiency and gentle fish-handling qualities of our products,” says CEO Lars Erling Krogh.  

A long evolutionary journey
 The journey has taken us from MMC to Odim and Fodema and back to MMC again. Then came Tendos, followed by MMC Fodema and MMC Group, before Vectura, Optimar, First Process, MMC Kulde and MMC Tendos came on the scene. In 2012 it became Havyard MMC until in 2017 MMC and First Process merged, thus creating added synergy and the most comprehensive value chain in the industry. Most of these businesses that were part of our evolution, have developed products with widely varying names and naming strategy.

“MMC First Process is now continuing its innovative and exciting evolutionary journey by consolidating 40 years of innovation under the name AQU Synergy Portfolio,” concludes Chief Executive Officer Lars Erling Krogh.

Synergy Portfolio

Aquaculture Fish Handling

With an estimated population growth of 2 billion the next 30 years, the demand for animal protein will increase by 52 percent. Wild fish have been exploited for generations, and estimates suggest that the annual catch of edible marine protein has already passed its peak the way we harvest the world`s resources today. Responsible and sustainable fishery with utilization of the biomass will be crucial going forward.

Seafood Processing

The culture along the coast of Norway has been shaped by the fishing industry through long traditions. It has always been important to utilize what we harvest and maintain superior quality from the ocean to the dinner table. We learned from the generations before us that the temperature in fresh water helped us maintain the quality of the fish during winter, and so did the evolution start.

Water Treatment

COMPLETE WATER TREATMENT SYSTEMS CleanTreat Integrated & SafeTreat Eloxiras

Energy Efficiency

To reach SDG no.7, Affordable and clean energy, for all, the resources for energy must be carefully exploited.

Proud journey

Proud journey

MMC First Process continues its proud journey in the seafood industry, and gathers the entire product range under the name AQU.

40 years of evolution in handling and processing seafood are gathered in AQU Synergy Portfolio.

AQU - for everything that is in, or is connected to water

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